Consumer Directory Best Practices – now available as a template!

Today we are announcing the immediate availability of a new Consumer Directory template. This template allows your organization to adopt best practices and deliver an optimized “find-a-doctor” and direct scheduling experience to your patients. This template focuses on a few critical components of UX/UI including:

• Essential branding

• Page navigation

• External link structure

To have blockit update your Consumer Directory to adhere to this template, simply submit this form. To learn more about the template, and why we prioritized this update, keep reading.

Why offer a template?

One of blockit’s foundational design principles is to empower the customer. This manifests itself in many ways, one being full control over the UX/UI of our patient facing provider directory and direct scheduling solution. Using Liquid templates, organizations can configure and customize the patient facing experience to deliver world-class digital front door experiences.

After helping countless organizations go live with patient facing directories, we’ve discovered that not every customer is interested in fully customizing the offering. They are looking for a simple, effective, and brand-consistent solution that enables “find a doctor” and direct scheduling functionality to patients.  

While we will always offer market leading configuration capabilities, we understand the desire for an “out of the box” option that not only works, but delivers a great experience to patients.

What is included 

First, this template focuses on essential branding. It is important that patients have a consistent experience when navigating across your organization’s website, social profiles, e-mails, print materials, and patient scheduling portal. With this template implemented, we will ensure your primary brand colors and logo are included and that your patients enjoy a coherent experience consistent with your brand. This template applies styling to:

• Organization logo

• Header color 

• Footer color 

• Button color

Next, we apply best practice page navigation options. Across our customers, we have found this combination to deliver simple, effective user navigation and search experiences. These primary page navigation options include:

• Locations

• Services

• Doctors

• Filtering options including Specialty, Languages, and Locations

Finally, we update all external links to ensure patients do not encounter any “dead ends” and enjoy an optimized experience. Updating these links also helps with site performance, compliance, and driving traffic to important assets. As part of this template updates will be made to:

• Contact us (e-mail and phone)

• Privacy policy 

• Social platforms

• Get directions & Open in maps

• Cname configuration

What is next

Moving forward, all new blockit customers will have access to this template. We believe this will become the standard for organizations looking to quickly deploy an optimized and functional patient facing directory and direct scheduling solution. 

If you are already live with blockit and want to update your directory to this template, please submit this form or reach out directly to your account manager.